Blog

Get access to small business knowledge and inspiration – straight to your inbox.

The Beginner's Guide to Local Business Blogging

Nowadays, the average consumer looks online to find information they need. This means that if you’re looking to grow your business, you need to make sure it is found online. Blogging is one of the best ways to draw visitors to your website, and drive interest in your business. 

How to Boost Local SEO With Directory Listing Consistency

In the days before Google, local businesses lived and died by their discoverability in the phone book. If your small business was not listed in the Yellow Pages, you simply would not survive. Although the world has shifted toward digital directories and web-based local search, being listed in...

How To: Automate Your Customers' Journey [Video]

One of the easiest and most efficient ways for a company to maintain relationships with their customers is through marketing automation. It takes the manual effort out of moving your leads through the customer journey and frees up time. By using marketing automation technology you can create...

How to Create a Successful Promotion That Will Drive New Leads

One of the top goals for small businesses today is driving sales. Many times though, business owners struggle with exactly how to reach this goal. One answer to this common problem is promotions. They can put your sales a step ahead with their extremely high potential for driving new leads.

How to: Convert Leads with Landing Pages [Video]

When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.

5 Secrets That Will Keep Customers Coming Back for More

Keeping customers interested in your small business can be easier said than done. In today’s business world, it’s become more common for companies to focus their energy on more than just  attracting new customers. Now, small businesses must focus on retaining the customers they already have....

4 Proven Ways to Continuously Capture Leads

Generating new leads – or people who are interested in a company’s product or service – can be challenging for even the savviest business owners. Leads are the life source of most businesses, so if they are generated consistently, they give small businesses the potential to grow their customer...

How to Advertise on Facebook: A Guide for Small Businesses

Facebook advertising is a very effective way for small businesses to attract and retain customers. If you're new to the platform, this guide will teach you everything you need to know to successfully launch a Facebook ad campaign that will grow your business.

How to Create a Facebook Advertising Account: 3 Simple Steps (With Pictures)

Advertising on Facebook is an extremely effective way to attract new customers to your small business. If you’re new to Facebook ads you will need to set up a Facebook Ads Manager account to get started. Follow our step-by-step guide (with pictures) to create your business' Facebook Ads Manager...