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Rethinking Your Law Firm Operations During a Recession

During past recessions, the legal industry has been one of the few industries that remained strong. But with the COVID-19 pandemic in full swing and a recession looming, it is important for law firms to start thinking strategically and creatively about how they can excel their business during...

How Auto Shops Can Successfully Navigate a Recession

It is well-known that local businesses panic when a recession is looming. This trend runs true for auto repair shops, who (in many cases) struggle to stay competitive during normal economic times. But when equipped with the right information and strategies, auto shops should be able to navigate...

Top 5 Reasons to Continue Marketing and Advertising During a Recession

When a recession hits, we experience less income and revenue which means less spending. Consumers don’t spend as much, which leads to lower sales; consequently, local businesses have to reduce expenses. When deciding where to make this expense cut, many local businesses go straight to marketing. 

Are Facebook Posts, Boosts or Ads Best For Your Business?

For small businesses looking to grow, there has never been a better time to leverage Facebook. It is well known that social media, in general, has become a valuable channel for businesses to communicate with their prospects, leads and customers throughout the entire customer journey. Facebook...

Ultimate Guide to E-Commerce for Auto Repair Shops

Auto repair shop owners today are facing real challenges as technology is changing how consumers are buying. Access to the internet has opened up an entire new world of shopping, which has consequently changed the overall buying journey. The new customer journey takes place in many steps,...

6 Reasons Brand Awareness & Facebook Ads are a Match Made in Heaven

A common and consistent goal for most local businesses is building brand awareness. Many business owners, however, don’t know which marketing channel is best for top results and overall cost efficiency to achieve significant brand awareness in their local communities.

The Beginner's Guide to Local Business Blogging

Nowadays, the average consumer looks online to find information they need. This means that if you’re looking to grow your business, you need to make sure it is found online. Blogging is one of the best ways to draw visitors to your website, and drive interest in your business. 

7 Things Lawyers Need to Know About PPC Advertising

When it comes to digital marketing for the legal industry, pay-per-click advertising, or PPC, is a top channel for lead generation - and for good reasons.

But with so many law firms advertising via pay-per-click ads, it can sometimes be tough to make your firm stand out. To put it simply,...

5 Strategies Guaranteed to Close the Sale Faster

Theoretically, learning how to close a sale may seem pretty simple. You show up, make a well-researched pitch and close. If you don’t close on the first try, you follow up until you get the deal signed. Easy enough, right? In reality, closing a sale is a bit more complicated. This is a hard fact...