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Top Legal Industry Opportunities Stemming From COVID-19

COVID-19 has caused a major disruption in the world, and has left both consumers and businesses in the midst of a turbulent situation. As a result of the pandemic and surrounding events, the economy has consequently taken a turn for the worse. But amidst the economic downturn, a positive outlook...

Top 5 Reasons to Continue Marketing and Advertising During a Recession

When a recession hits, we experience less income and revenue which means less spending. Consumers don’t spend as much, which leads to lower sales; consequently, local businesses have to reduce expenses. When deciding where to make this expense cut, many local businesses go straight to marketing. 

The Truth About How Online Reviews Impact Local SEO

Word of mouth has always been one of the most powerful channels for sales and business growth – but times are changing. Consumers are now shifting their attention to the internet, and online reviews have quickly become the new word of mouth.

How SEO Can Help Your Small Business Grow

The first step to search engine optimization (SEO) for your small business is to understand how major search engines view websites. Most search engines such as Google use a “crawler” that gathers information about all the content that is hosted on that particular search engine. This crawler...

5 Strategies Guaranteed to Close the Sale Faster

Theoretically, learning how to close a sale may seem pretty simple. You show up, make a well-researched pitch and close. If you don’t close on the first try, you follow up until you get the deal signed. Easy enough, right? In reality, closing a sale is a bit more complicated. This is a hard fact...

Marketing Automation Metrics Your Small Business Needs to Measure

Marketing automation refers to the use of apps and software that execute marketing actions without manual effort. Automation is crucial for business scalability – empowering small businesses to focus on tasks that matter most and allowing automation to take over tasks like sending out emails,...

Keys to Creating a Stress-Free Work Environment

I’m sure everyone has experienced a time when they walked into a room and felt tension so heavy they could cut it with a knife. In a business setting, that feeling is uncomfortable for both employees and for the customers who walk in. Creating a stress-free work environment could mean a lot more...

How to Create a Successful Promotion That Will Drive New Leads

One of the top goals for small businesses today is driving sales. Many times though, business owners struggle with exactly how to reach this goal. One answer to this common problem is promotions. They can put your sales a step ahead with their extremely high potential for driving new leads.

Pre-Vacation Checklist for Small Business Owners

Let’s face it - as small business owners it can be difficult to take your mind off of your company. However, you sometimes need a break in order to continue having the same passion for the business.