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Keys to Creating a Stress-Free Work Environment

I’m sure everyone has experienced a time when they walked into a room and felt tension so heavy they could cut it with a knife. In a business setting, that feeling is uncomfortable for both employees and for the customers who walk in. Creating a stress-free work environment could mean a lot more...

How to Create a Successful Promotion That Will Drive New Leads

One of the top goals for small businesses today is driving sales. Many times though, business owners struggle with exactly how to reach this goal. One answer to this common problem is promotions. They can put your sales a step ahead with their extremely high potential for driving new leads.

Pre-Vacation Checklist for Small Business Owners

Let’s face it - as small business owners it can be difficult to take your mind off of your company. However, you sometimes need a break in order to continue having the same passion for the business.

Stay on Track this Summer with These Small Business Goals

As a small business owner, you know there are truly no days off. With that said, the sunshine and warm weather of the summer months can bring many distractions to a small business, its owner, employees and customers alike. For some businesses, the summer is a booming time, but for others, it’s...

4 Reasons Why Email Marketing is So Important for Small Business

While email may have been around for a while, its effectiveness for small business marketing has not wavered. In fact, email’s return on investment is proven to be huge. For every $1 you spend on email marketing, you can expect an average return of $38. This is because emails can be extremely...

5 Smart Ways to Keep your Contacts Engaged

Nurturing customer relationships is crucial for the growth of any business. That said, many small businesses get distracted with spending too much time, money and effort recruiting new customers at the expense of the ones they already have. Companies should focus on retaining their existing...

3 Lessons Every Small Business can Learn from Chick-fil-A

Chick-fil-A is one of the largest fast foods restaurant chains in the United States, known for its famous chicken sandwiches. Since its founding in 1946, the restaurant chain has been growing steadily, and today, it operates more than 2,200 restaurants across the United States and Canada. The...

How to: Design Landing Pages [Video]

Creating a perfect, high-converting landing page can be difficult and often leave you overwhelmed. As you construct landing pages for your small business, it’s important to note which specific features should and shouldn’t be included. By focusing on the design of your landing pages, can make...

All You Need to Know About Conversion Rates

Are your marketing and social media campaigns paying off for your small business? You may have tons of visitors coming to your website every day, but you may not know if all these views are converting into sales or some other intended action. That’s where conversion rates come in handy.