Blog

Get access to small business knowledge and inspiration – straight to your inbox.

5 Smart Ways to Keep your Contacts Engaged

Nurturing customer relationships is crucial for the growth of any business. That said, many small businesses get distracted with spending too much time, money and effort recruiting new customers at the expense of the ones they already have. Companies should focus on retaining their existing...

3 Lessons Every Small Business can Learn from Chick-fil-A

Chick-fil-A is one of the largest fast foods restaurant chains in the United States, known for its famous chicken sandwiches. Since its founding in 1946, the restaurant chain has been growing steadily, and today, it operates more than 2,200 restaurants across the United States and Canada. The...

How to: Design Landing Pages [Video]

Creating a perfect, high-converting landing page can be difficult and often leave you overwhelmed. As you construct landing pages for your small business, it’s important to note which specific features should and shouldn’t be included. By focusing on the design of your landing pages, can make...

All You Need to Know About Conversion Rates

Are your marketing and social media campaigns paying off for your small business? You may have tons of visitors coming to your website every day, but you may not know if all these views are converting into sales or some other intended action. That’s where conversion rates come in handy.

How Voice Search is Impacting Small Business Marketing

One of the most impactful changes entering the world of digital marketing is the widespread application of voice search. Voice search has taken the digital world to the next level, but what could this mean for marketing? First, you will need to learn the basics of voice search including its...

6 Reasons to Use Dedicated Landing Pages for PPC Campaigns

According to Forbes, nearly half of all businesses lack a clearly defined digital strategy. As a small business competing for your customers' attention, you simply can't afford to ignore the value of digital marketing and paid search.

Are Your Online Reviews Leaving Opportunities on the Table?

Whether you're a new business owner or a well-established, thriving brand, customer reviews remain the lifeblood of your online sales and marketing efforts. Regardless of how well you advertise your products and services, word of mouth from your current customer base still holds an extremely...

5 Proven Ways Small Businesses Can Attract Millennial Customers

The millennial generation is one of the largest in history. While many people disagree about the exact age boundaries associated with the millennial generation, it is most often said that millennials are those born between 1981 and 1996. This means that there are around 75 million millennials...

Everything You Need to Know About Voice Search

In a primarily digital world, voice search technology is taking everyone by storm. Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely began to see in 2015 and has been steadily rising ever since. In fact, ...