Advertising on Facebook is an extremely effective way to attract new customers to your small business. If you’re new to Facebook ads you will need to set up a Facebook Ads Manager account to get started. Follow our step-by-step guide (with pictures) to create your business' Facebook Ads Manager account and to connect it in your Facebook Business Manager.
(Don’t have a Facebook Business Manager account? You'll need to set that up first. Click here to view our guide on how to create a Facebook Business Manager account.)
Let’s get started:
1) In your web browser, go to business.facebook.com to visit your Facebook Business Manager homepage. Once there, you will need to navigate to the middle box labeled "Ad Account." Select the "Add Ad Account" button. When the small window appears, select the LAST option for "Create Ad Account."
2) When the window titled "Create New Ad Account" appears, enter the correct information for your business. When finished, select "Create Ad Account" on the bottom right of the window.
3) A new window titled "Adding People to My Business" will then appear. Here, you will want to add yourself (and whoever else you would like) to have access to the Ad Account. Check the box to the left of your name. Then, go to the drop-down to the right of your name and change the option to "Ad Account Admin."
After completing these three steps, you have finished setting up your Facebook Ads Manager account and you're ready to get started advertising on Facebook. Be careful though! If you want to get the biggest bang for your buck, make sure you don't make these Facebook advertising mistakes that will sabotage your budget!