If you are new to the world of Facebook Advertising, it is important to make sure that you are getting the highest impact for the least amount of money. While it may seem exciting to get an ad up and running as quickly as possible, make sure to avoid these common mistakes that many companies make when advertising on Facebook:
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Spending too much money at once:
While it may be exciting to see your Facebook numbers go up quickly after launching an ad, make sure that you start slowly with your budget and figure out what is working before making big bets.
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Not testing the images and copy for your ads:
We can’t say it enough… testing is crucial! Why spend money on something that isn’t working? Before you launch an ad, create at least two different versions of the ad so you can do A/B testing. By testing out two versions, you can get insight into what works best for your audience and create more ads in that same format.
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Too much text:
This goes for your headlines, descriptions, text on your images - basically anything on your ad that displays text. Most Facebook users simply glance at posts as they scroll through their News Feed, so it is likely that they won’t read a paragraph-long description in your ad. Make sure that the text in your ad is short, sweet and to the point.
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Targeting people who aren’t interested in your product or service:
Facebook provides what seems like an infinite amount of options for targeting your ad to a specific audience. Make sure that you know exactly who your audience is so you can serve your ad up to only that audience. Don’t waste your money getting clicks from random Facebook users.
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Weak call-to-action:
Even though you may have created an ad with a beautiful image and well-written copy, don’t forget your call-to-action. Make sure that your CTA offers something that is of value to the customer, prompting them to click through to your landing page.
By avoiding these mistakes, you will be able to create effective Facebook ads for your business that will drive traffic to your website and ultimately convert your visitors into customers. Plus, you will get the biggest bang for your buck!
