Blog

Get access to small business knowledge and inspiration – straight to your inbox.

5 Smart Ways to Keep your Contacts Engaged

Nurturing customer relationships is crucial for the growth of any business. That said, many small businesses get distracted with spending too much time, money and effort recruiting new customers at the expense of the ones they already have. Companies should focus on retaining their existing...

Common Small Business Social Media Mistakes and How to Avoid Them

Every small business owner wants to attract more customers to their business, and if they aren’t using social media to do so, they are making a big mistake. Over 2.5 billion people are actively using Facebook, Twitter, Instagram and other social media platforms. This number is also expected to...

How to: Design Landing Pages [Video]

Creating a perfect, high-converting landing page can be difficult and often leave you overwhelmed. As you construct landing pages for your small business, it’s important to note which specific features should and shouldn’t be included. By focusing on the design of your landing pages, can make...

6 Ways Small Businesses Can Make the Most of Instagram

Instagram is a social media channel designed for sharing photos and video. With over 800 million monthly users, Instagram is a great way to reach potential customers and promote brand awareness. So, what are some ways your small business could be utilizing Instagram? Keep reading to find out...

How Voice Search is Impacting Small Business Marketing

One of the most impactful changes entering the world of digital marketing is the widespread application of voice search. Voice search has taken the digital world to the next level, but what could this mean for marketing? First, you will need to learn the basics of voice search including its...

Small Business Tips to Boost Your Online Presence

An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...

8 Hidden Ways Small Businesses Can Use Twitter

If you are a small business owner, you know how important it is to market your business on social media. You might also be contemplating whether or not you should be using Twitter to get the job done. Well, there are many hidden aspects that Twitter offers which will make marketing your business...

Beat the Heat with These 4 Summer Marketing Tips

Ah, sweet summertime. While most of us enjoy it, it can be a trying time for small business owners. Customers can often be busy with things like vacations, home improvements and spending time with the kids. While customers are focused on other priorities, that can sometimes lead to a dip in...

Boost Appointment Bookings Using Facebook Marketing

Looking for an effective, easy-to-execute marketing tool that can help you connect with your customers and prospects so you can achieve more bookings for your small business?Whether you need to increase client bookings for your beauty salon, improve reservation rates for your B&B or secure more...