If you are a small business owner, you know how important it is to market your business on social media. You might also be contemplating whether or not you should be using Twitter to get the job done. Well, there are many hidden aspects that Twitter offers which will make marketing your business easier and smarter.
Twitter is a perfect social media channel to make meaningful connections with potential customers. In fact, 93 percent of people who follow small and medium sized businesses on Twitter plan to make a purchase from those businesses.
If you want to get more out of Twitter and grow your small business by increasing traffic and sales, then consider following these simple tips:
Hashtags
If you love using hashtags (#), then Twitter is the right place for you. Hashtags are the main method for categorizing tweets. On Twitter, hashtags can be used to maximize reach, target your audience, organize your tweets and gain more retweets and followers.
Believe it or not, studies have shown that tweets containing one or two hashtags receive a 21 percent higher engagement than tweets with three or more hashtags. Using hashtags in your Twitter campaigns will help you grow your small business, and soon enough, you will see your follower count skyrocket!
Raise brand awareness
One of the most important ways that Twitter can help your business is by raising your brand awareness. Whenever one of your tweets gets retweeted or liked, it increases the chances of being seen by even more people. Thanks to Twitter’s algorithm, the more engagement you receive on a tweet, the more likely it is to show up on your followers’ feeds. As your followers begin to engage with your tweets more often, Twitter will pick up on that pattern and will start prioritizing your tweets for those users. Soon enough, more people will know about your brand and your traffic will increase.
Twitter analytics
One of the features that makes Twitter stand out among its peers is its state-of-the-art, complimentary analytics tool. Marketing your small business can be a daunting task if you don’t know what your audience responds to the best. With Twitter analytics, you can receive meaningful data and insight into your own account, your followers and how well your tweets are performing. This is a valuable tool for any business trying to maximize exposure and continuously improve its digital marketing efforts.
Interact with customers and potential leads
Twitter acts as the perfect outlet to interact with and answer any questions your followers may have about your business. Many companies will use Twitter to respond to comments or concerns about their business’ products or promotions. You can give immediate responses which will make your customers happy and keep them coming back. The more you interact and engage with your followers, the more likely you are to succeed on Twitter.
Pinned tweet
Another beneficial feature that Twitter offers is the ability to pin one of your tweets to the top of your profile. This way, when anyone looks at your profile, they will see that tweet first. For a small business, pinned tweets are a great way to draw attention to your current promotion or most relevant content. To pin a tweet to your profile, it’s as simple as clicking the downward facing arrow attached to your tweet and selecting “pin to your profile page.”
Twitter polls
As a small business on Twitter, you’re always looking for new ways to increase engagement with your followers. Twitter polls offer a fun and interactive way to get your followers involved with your business. Some of the main benefits of Twitter polls are the fact that your results show up immediately, you get the opportunity to learn more about your audience and you receive instant customer feedback!
Twitter lists
Your Twitter timeline might start to feel overwhelming as you begin following more and more accounts. Twitter lists make it easier than ever to keep track of the people you really want to see more from. All you need to do is add those lucky people to a Twitter list and follow the list alongside or instead of your main timeline. The main benefit of Twitter lists are the fact that they allow you to organize and place different groups of people into smaller categories to make it easier to keep track of them.
Grow your small business with Twitter
In the grand scheme of things, Twitter is a timeless platform that can grant your small business countless opportunities to grow. Whether it’s utilizing Twitter analytics, polls, lists or hashtags, your business will be ready to succeed. Boosting your traffic, sales and awareness has never been easier with the help of the simple Twitter platform.
