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Law Firm Billboards are a Thing of the Past (Do This Instead)

Billboard advertising is one of the top marketing channels used in the legal industry today. As a legal practice, your goal may be to own every billboard on every corner in your community in order to build brand awareness. But do you know if this channel is effective?

How Law Firms Can Automate Referrals to Become Predictable & Scalable

Lawyers know that referrals are a tried-and-true method of generating new business, but it takes a lot of manual work to stay on top of referrals, and it is not always a predictable method. 

How to Create a Successful Promotion That Will Drive New Leads

One of the top goals for small businesses today is driving sales. Many times though, business owners struggle with exactly how to reach this goal. One answer to this common problem is promotions. They can put your sales a step ahead with their extremely high potential for driving new leads.

Top 3 Ways Today's Patients Find Dental Practices

Technological advances have completely changed how people use the internet, and today’s patients are searching for your practice in ways that may not have existed when you first opened your doors. Because of this, potential patients are more educated, have more options and are more aware of factors...

How to: Design Landing Pages [Video]

Creating a perfect, high-converting landing page can be difficult and often leave you overwhelmed. As you construct landing pages for your small business, it’s important to note which specific features should and shouldn’t be included. By focusing on the design of your landing pages, can make your...

How to: Convert Leads with Landing Pages [Video]

When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.

Are Your Online Reviews Leaving Opportunities on the Table?

Whether you're a new business owner or a well-established, thriving brand, customer reviews remain the lifeblood of your online sales and marketing efforts. Regardless of how well you advertise your products and services, word of mouth from your current customer base still holds an extremely high...

5 Proven Ways Small Businesses Can Attract Millennial Customers

The millennial generation is one of the largest in history. While many people disagree about the exact age boundaries associated with the millennial generation, it is most often said that millennials are those born between 1981 and 1996. This means that there are around 75 million millennials today...

Top 4 Benefits of Marketing Automation for Small Businesses

There is a new kid on the block known as marketing automation. It is a product that automates routine marketing tasks and makes targeting and capturing leads easier than ever. Marketing automation frees up time for you to focus on other important things, all while still running a successful...