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How To: Automate Your Customers' Journey [Video]

One of the easiest and most efficient ways for a company to maintain relationships with their customers is through marketing automation. It takes the manual effort out of moving your leads through the customer journey and frees up time. By using marketing automation technology you can create...

4 Reasons Why Email Marketing is So Important for Small Business

While email may have been around for a while, its effectiveness for small business marketing has not wavered. In fact, email’s return on investment is proven to be huge. For every $1 you spend on email marketing, you can expect an average return of $38. This is because emails can be extremely...

Small Business Tips to Boost Your Online Presence

An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...

Top 7 Emails Every Small Business Should Be Sending

Email marketing is a valuable marketing tool for any small business. Even though technological advancements have given birth to platforms like social media marketing, emails are still relevant and should be a main source of communication for successful small business marketing.