Google My Business listings provide local businesses with the power to manage how their business appears on Google Search and Google Maps by allowing them to claim a business listing. Google My Business is a priceless (both literally and figuratively) tool for local businesses of all industries.
The modern buyer’s journey to choose a law firm encompasses many different digital channels. The website, however, is an extremely important channel because it acts as the central hub for a law firm’s online presence.
Nowadays, the average consumer looks online to find information they need. This means that if you’re looking to grow your business, you need to make sure it is found online. Blogging is one of the best ways to draw visitors to your website, and drive interest in your business.
In the days before Google, local businesses lived and died by their discoverability in the phone book. If your small business was not listed in the Yellow Pages, you simply would not survive. Although the world has shifted toward digital directories and web-based local search, being listed in the...
Word of mouth has always been one of the most powerful channels for sales and business growth – but times are changing. Consumers are now shifting their attention to the internet, and online reviews have quickly become the new word of mouth.
The first step to search engine optimization (SEO) for your small business is to understand how major search engines view websites. Most search engines such as Google use a “crawler” that gathers information about all the content that is hosted on that particular search engine. This crawler...
One of the most impactful changes entering the world of digital marketing is the widespread application of voice search. Voice search has taken the digital world to the next level, but what could this mean for marketing? First, you will need to learn the basics of voice search including its...
An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...
In a primarily digital world, voice search technology is taking everyone by storm. Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely began to see in 2015 and has been steadily rising ever since. In fact, half...
