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How To: Automate Your Customers' Journey [Video]

One of the easiest and most efficient ways for a company to maintain relationships with their customers is through marketing automation. It takes the manual effort out of moving your leads through the customer journey and frees up time. By using marketing automation technology you can create...

4 Reasons Why Email Marketing is So Important for Small Business

While email may have been around for a while, its effectiveness for small business marketing has not wavered. In fact, email’s return on investment is proven to be huge. For every $1 you spend on email marketing, you can expect an average return of $38. This is because emails can be extremely...

Common Small Business Social Media Mistakes and How to Avoid Them

Every small business owner wants to attract more customers to their business, and if they aren’t using social media to do so, they are making a big mistake. Over 2.5 billion people are actively using Facebook, Twitter, Instagram and other social media platforms. This number is also expected to...

All You Need to Know About Conversion Rates

Are your marketing and social media campaigns paying off for your small business? You may have tons of visitors coming to your website every day, but you may not know if all these views are converting into sales or some other intended action. That’s where conversion rates come in handy.

6 Ways Small Businesses Can Make the Most of Instagram

Instagram is a social media channel designed for sharing photos and video. With over 800 million monthly users, Instagram is a great way to reach potential customers and promote brand awareness. So, what are some ways your small business could be utilizing Instagram? Keep reading to find out...

How Voice Search is Impacting Small Business Marketing

One of the most impactful changes entering the world of digital marketing is the widespread application of voice search. Voice search has taken the digital world to the next level, but what could this mean for marketing? First, you will need to learn the basics of voice search including its...

6 Reasons to Use Dedicated Landing Pages for PPC Campaigns

According to Forbes, nearly half of all businesses lack a clearly defined digital strategy. As a small business competing for your customers' attention, you simply can't afford to ignore the value of digital marketing and paid search.

Small Business Tips to Boost Your Online Presence

An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...

How to: Convert Leads with Landing Pages [Video]

When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.