Do you know what customers are saying about your brand online? If they're not already talking, are you encouraging them to do so? Decades ago, the success of a small business was dependent on word-of-mouth referrals. Today, however, online reviews are among the most powerful factors when it comes...
Email marketing is a valuable marketing tool for any small business. Even though technological advancements have given birth to platforms like social media marketing, emails are still relevant and should be a main source of communication for successful small business marketing.
There is a new kid on the block known as marketing automation. It is a product that automates routine marketing tasks and makes targeting and capturing leads easier than ever. Marketing automation frees up time for you to focus on other important things, all while still running a successful...
Generating new leads – or people who are interested in a company’s product or service – can be challenging for even the savviest business owners. Leads are the life source of most businesses, so if they are generated consistently, they give small businesses the potential to grow their customer base...
Congratulations! You’ve gotten visitors to your website. But now what? If you’re not collecting any contact information from your website visitors, there is no way to generate new business from them. For this reason it is extremely important to focus on converting the visitors into leads for your...
If you want to take the next step in marketing your small business, marketing automation may be the answer. If you’re new to the concept of marketing automation, we want to clear up some marketing automation myths that you may hear from others as you research a platform. Don’t believe everything...
