Get access to small business knowledge and inspiration – straight to your inbox.

6 Reasons to Use Dedicated Landing Pages for PPC Campaigns

According to Forbes, nearly half of all businesses lack a clearly defined digital strategy. As a small business competing for your customers' attention, you simply can't afford to ignore the value of digital marketing and paid search.

Small Business Tips to Boost Your Online Presence

An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...

How to: Convert Leads with Landing Pages [Video]

When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.

Are Your Online Reviews Leaving Opportunities on the Table?

Whether you're a new business owner or a well-established, thriving brand, customer reviews remain the lifeblood of your online sales and marketing efforts. Regardless of how well you advertise your products and services, word of mouth from your current customer base still holds an extremely...

4 Ways to Generate Online Reviews with Digital Marketing

Do you know what customers are saying about your brand online? If they're not already talking, are you encouraging them to do so? Decades ago, the success of a small business was dependent on word-of-mouth referrals. Today, however, online reviews are among the most powerful factors when it...

Top 7 Emails Every Small Business Should Be Sending

Email marketing is a valuable marketing tool for any small business. Even though technological advancements have given birth to platforms like social media marketing, emails are still relevant and should be a main source of communication for successful small business marketing.

Top 4 Benefits of Marketing Automation for Small Businesses

There is a new kid on the block known as marketing automation. It is a product that automates routine marketing tasks and makes targeting and capturing leads easier than ever. Marketing automation frees up time for you to focus on other important things, all while still running a successful...

4 Proven Ways to Continuously Capture Leads

Generating new leads – or people who are interested in a company’s product or service – can be challenging for even the savviest business owners. Leads are the life source of most businesses, so if they are generated consistently, they give small businesses the potential to grow their customer...

Key Elements of a High-Converting Landing Page

Congratulations! You’ve gotten visitors to your website. But now what? If you’re not collecting any contact information from your website visitors, there is no way to generate new business from them. For this reason it is extremely important to focus on converting the visitors into leads for...