Creating a perfect, high-converting landing page can be difficult and often leave you overwhelmed. As you construct landing pages for your small business, it’s important to note which specific features should and shouldn’t be included. By focusing on the design of your landing pages, can make your conversion rate skyrocket.
Watch the video below to learn how to craft a foolproof landing page that will help your small business grow:
Hey, I’m Jenny from RocketLevel, and today, I’m going to talk with you about how the design of your landing page can impact its overall success.
Let’s face it--the average attention span is around 8 seconds, so when designing a landing page, you must create a visual that not only attracts your visitors but also compels them to accept your offer.
First, your landing page must reflect your company’s overall image. Having your company’s colors and style in the design will help your visitors identify the source of your landing page. This helps eliminate any possible confusion.
It’s also essential that your company's logo is present and noticeable. People’s eyes are usually drawn to the top of the landing page, so we suggest placing your logo there. Logo placement leads us to another important design element - the location of your form.
If you make sure that your form’s call-to-action is extremely clear and placed towards the top of your page, visitors are more likely to fill it out.
Another important factor that must be clear is your headline. Your landing pages’ headline must clearly sum up the purpose of your landing page.
The headline’s purpose is equivalent to the title of a book. Without a headline, the purpose or reasoning of the form is not clearly identified at first glance which can lead to a significant amount of bounces from your landing page.
We also want to make sure you keep the design as simple as possible. Simplicity is key when it comes to the information needed from your visitors.
Forms are most effective when you ask for the bare minimum. Asking a website visitor for too much information is both unnecessary and time consuming.
Another important design element for a landing page is that you MUST avoid having a navigation bar present. Navigation bars can significantly reduce the amount of the leads you obtain because they redirect your prospect away from the specific call-to-action on your landing page.
Landing page design can make all the difference for converting a prospect into a lead.
Now go out there and design some awesome landing pages! Talk with you again soon!