For small businesses, Facebook advertising is a must-have. Facebook is now the number one local marketing channel, which is why advertising on the platform can help your business grow and succeed. In fact, Facebook has more than one billion active daily users, and the average user logs into Facebook about eight times per day. Facebook has brought a new outlook to small business advertising that you won’t want to miss out on!
While it’s clear that Facebook ads are here to stay, the key is understanding how to implement them into your marketing strategy. To help you out, here are four simple ways that your small business can benefit from using Facebook ads:
1. Promote deals and offers
One of the many useful features that Facebook puts on the table is Facebook Offer ads. These ads do exactly what it sounds like they do: offer or promote special deals your business is presenting to your customers. This is a great way to encourage people to visit your store or website. When a prospective customer saves the offer on Facebook, they can then be reminded up to three times about your promotion, which keeps the sales flowing and your business running!
2. Raise brand awareness
Facebook ads are perfect for small businesses because they let you get the word out about your business without a hassle. Believe it or not, one of the most important aspects of growing your business is brand awareness itself because it allows the community to build trust with your brand. The more your prospects are aware of your brand’s presence, mission and values, the more you gain their trust and get them to come back in the future.
As a small business, it’s also important that you are connecting with those closest to you. That’s why Facebook ads makes it easy to reach people near you. You can set your ads to be targeted in a specific area by using location targeting, which is a great way to raise local brand awareness for your business.
3. Gain reviews or testimonials
When it comes to growing your company and customer list, having a diverse set of online reviews and testimonials can help your business soar. Let’s face it: people trust people. Friends, family and peers have a huge effect on our purchasing decisions. Because of this, good reviews and testimonials are extremely effective advertising tools. Another hidden secret to online advertising is that reviews can positively affect your business’ SEO. People love reading reviews, so the more positive reviews on directories and search engines, the more online traffic for your website!
If you’re looking to hire and you have specific requirements for applicants, keep Facebook’s incredible targeting features in mind. After all, recruiting great employees isn’t that much different than trying to land new leads and gain new customers. Just like any other Facebook advertising campaign, a recruitment campaign requires you to design a compelling ad and target the right audience, all of which Facebook can help you achieve in a simple way.
Facebook advertising can seem daunting for a small business, but it doesn’t have to be. Learn all about how to advertise on Facebook by following our advice above, and you’ll be a Facebook advertising guru in no time.