With so many companies competing for ad space online, you may be asking yourself, “How will my small business stand out?” Although there are many approaches your company can take to scale your business, pay-per-click ads, also known as PPC, prove time and again to be a surefire way to acquire more customers online. So what is PPC? PPC ads are the top results you see when you submit a Google search, and the top results a potential customer could see as well.
As a small business owner, it is imperative that you invest in your online presence. To help you get started, we’ve created this informative video to walk you through the steps of implementing a PPC strategy, which will create a competitive edge for your small business! Tune in and discover the secrets to online customer acquisition.
Hey there - I’m Dalton and today I’m going to talk about how you can grow your business using Google adwords pay-per-click ads.
How exactly do you drive more visitors to your website and then convert them into paying customers? That’s where pay-per-click ads, also known as PPC, come in.
To put it simply, pay-per-click ads are the top search results you see when you submit a Google search. And while they might look like any other search result, you’ll notice that each PPC advertisement says the word “Ad” below it.
Imagine your small business’ ad disguised as one of these top search results in Google when your potential customers are searching for a product or service that you offer.
Ad space on Google has become very competitive, and in order for your ad to have an advantage, you will have to invest in your online presence. PPC is a great way to pay for a greater online presence that can significantly scale your business. This basically means that you will only pay when your target customer clicks on your ad, rather than paying a flat rate and hoping more people click on it.
Google allows you to target potential customers in your local area based off of keywords that they are searching for. For example: if you are a dentist in Atlanta, Georgia, you can target local patients searching for terms such as “tooth cleanings near me.”
Another benefit of PPC is how quickly your ads can launch. You could create search ads and publish them as soon as you are ready. And once your ad is published, you can determine how long it will run and how much you are willing to spend per day, this allows you to set a custom budget to fit your needs. You could set a budget from $5 to $50 dollars per day, and run it anywhere from a month, to a year, or more. Spending more money on your ad will allow it to reach more people.
Your PPC ads will be as effective as you make them, so you want to make sure when users click on your PPC ads, they are directed to a dedicated landing page with an easy to fill out form. It’s important to have a specific call to action associated with your ad that helps guide your lead through the marketing funnel and closer to making a purchase. Having a call to action linked to your ad increases the chances of your prospect becoming a lead, decreasing your overall cost per click.
Once you’ve launched your PPC ads through your Google adwords account, you will be able to measure the amount of leads you got, the cost that you are paying for your ads, and much more.
So, if you are looking to grow your business, using PPC is an surefire way to acquire more customers online. If you’ve found this video helpful, check out our website for more insightful content.
