COVID-19 has caused a major disruption in the world, and has left both consumers and businesses in the midst of a turbulent situation. As a result of the pandemic and surrounding events, the economy has consequently taken a turn for the worse. But amidst the economic downturn, a positive outlook...
During past recessions, the legal industry has been one of the few industries that remained strong. But with the COVID-19 pandemic in full swing and a recession looming, it is important for law firms to start thinking strategically and creatively about how they can excel their business during this...
It is well-known that local businesses panic when a recession is looming. This trend runs true for auto repair shops, who (in many cases) struggle to stay competitive during normal economic times. But when equipped with the right information and strategies, auto shops should be able to navigate a...
When a recession hits, we experience less income and revenue which means less spending. Consumers don’t spend as much, which leads to lower sales; consequently, local businesses have to reduce expenses. When deciding where to make this expense cut, many local businesses go straight to marketing.
Marketing your new practice can be an exciting but overwhelming feeling. If you are eager to begin online marketing but don’t know where to start, consider using applications that are already accessible to you. This video will provide a few useful examples you may be more familiar with than you...
Theoretically, learning how to close a sale may seem pretty simple. You show up, make a well-researched pitch and close. If you don’t close on the first try, you follow up until you get the deal signed. Easy enough, right? In reality, closing a sale is a bit more complicated. This is a hard fact...
As a small business owner, you know there are truly no days off. With that said, the sunshine and warm weather of the summer months can bring many distractions to a small business, its owner, employees and customers alike. For some businesses, the summer is a booming time, but for others, it’s...
Nurturing customer relationships is crucial for the growth of any business. That said, many small businesses get distracted with spending too much time, money and effort recruiting new customers at the expense of the ones they already have. Companies should focus on retaining their existing...
An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...
