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How To: Market Your New Practice Online [Video]

Marketing your new practice can be an exciting but overwhelming feeling. If you are eager to begin online marketing but don’t know where to start, consider using applications that are already accessible to you. This video will provide a few useful examples you may be more familiar with than you...

5 Strategies Guaranteed to Close the Sale Faster

Theoretically, learning how to close a sale may seem pretty simple. You show up, make a well-researched pitch and close. If you don’t close on the first try, you follow up until you get the deal signed. Easy enough, right? In reality, closing a sale is a bit more complicated. This is a hard fact...

Marketing Automation Metrics Your Small Business Needs to Measure

Marketing automation refers to the use of apps and software that execute marketing actions without manual effort. Automation is crucial for business scalability – empowering small businesses to focus on tasks that matter most and allowing automation to take over tasks like sending out emails,...

Keys to Creating a Stress-Free Work Environment

I’m sure everyone has experienced a time when they walked into a room and felt tension so heavy they could cut it with a knife. In a business setting, that feeling is uncomfortable for both employees and for the customers who walk in. Creating a stress-free work environment could mean a lot more...

How To: Automate Your Customers' Journey [Video]

One of the easiest and most efficient ways for a company to maintain relationships with their customers is through marketing automation. It takes the manual effort out of moving your leads through the customer journey and frees up time. By using marketing automation technology you can create...

Drive Patient Satisfaction With Your Front Office Staff

The front office staff at your dental practice has enormous potential to impact patient satisfaction. They are the first people your patients talk to when they walk into your practice and the last people they see when they walk out. Because of this, it is crucial that you focus on creating the...

How to Create a Successful Promotion That Will Drive New Leads

One of the top goals for small businesses today is driving sales. Many times though, business owners struggle with exactly how to reach this goal. One answer to this common problem is promotions. They can put your sales a step ahead with their extremely high potential for driving new leads.

Top 3 Ways Today's Patients Find Dental Practices

Technological advances have completely changed how people use the internet, and today’s patients are searching for your practice in ways that may not have existed when you first opened your doors. Because of this, potential patients are more educated, have more options and are more aware of...

Pre-Vacation Checklist for Small Business Owners

Let’s face it - as small business owners it can be difficult to take your mind off of your company. However, you sometimes need a break in order to continue having the same passion for the business.