It is well-known that local businesses panic when a recession is looming. This trend runs true for auto repair shops, who (in many cases) struggle to stay competitive during normal economic times. But when equipped with the right information and strategies, auto shops should be able to navigate a...
When a recession hits, we experience less income and revenue which means less spending. Consumers don’t spend as much, which leads to lower sales; consequently, local businesses have to reduce expenses. When deciding where to make this expense cut, many local businesses go straight to marketing.
For small businesses looking to grow, there has never been a better time to leverage Facebook. It is well known that social media, in general, has become a valuable channel for businesses to communicate with their prospects, leads and customers throughout the entire customer journey. Facebook...
Lawyers know that referrals are a tried-and-true method of generating new business, but it takes a lot of manual work to stay on top of referrals, and it is not always a predictable method.
Auto repair shop owners today are facing real challenges as technology is changing how consumers are buying. Access to the internet has opened up an entire new world of shopping, which has consequently changed the overall buying journey. The new customer journey takes place in many steps, including:
A common and consistent goal for most local businesses is building brand awareness. Many business owners, however, don’t know which marketing channel is best for top results and overall cost efficiency to achieve significant brand awareness in their local communities.
Customer retention is a major pain point for auto repair shops today. While it is hard enough to attract new business, keeping customers coming back is a different beast.
CarCareCONNECT, an all-in-one marketing solution for auto repair shops, has launched e-commerce selling capabilities that will allow local auto repair shops to build an online store of their products and services in order to stay competitive with big online retailers such as Amazon and Groupon.
Nowadays, the average consumer looks online to find information they need. This means that if you’re looking to grow your business, you need to make sure it is found online. Blogging is one of the best ways to draw visitors to your website, and drive interest in your business.