As a small business owner, you know there are truly no days off. With that said, the sunshine and warm weather of the summer months can bring many distractions to a small business, its owner, employees and customers alike. For some businesses, the summer is a booming time, but for others, it’s...
While email may have been around for a while, its effectiveness for small business marketing has not wavered. In fact, email’s return on investment is proven to be huge. For every $1 you spend on email marketing, you can expect an average return of $38. This is because emails can be extremely...
With so many companies competing for ad space online, you may be asking yourself, “How will my small business stand out?” Although there are many approaches your company can take to scale your business, pay-per-click ads, also known as PPC, prove time and again to be a surefire way to acquire more...
Nurturing customer relationships is crucial for the growth of any business. That said, many small businesses get distracted with spending too much time, money and effort recruiting new customers at the expense of the ones they already have. Companies should focus on retaining their existing...
Chick-fil-A is one of the largest fast foods restaurant chains in the United States, known for its famous chicken sandwiches. Since its founding in 1946, the restaurant chain has been growing steadily, and today, it operates more than 2,200 restaurants across the United States and Canada. The...
Every small business owner wants to attract more customers to their business, and if they aren’t using social media to do so, they are making a big mistake. Over 2.5 billion people are actively using Facebook, Twitter, Instagram and other social media platforms. This number is also expected to keep...
Creating a perfect, high-converting landing page can be difficult and often leave you overwhelmed. As you construct landing pages for your small business, it’s important to note which specific features should and shouldn’t be included. By focusing on the design of your landing pages, can make your...
Are your marketing and social media campaigns paying off for your small business? You may have tons of visitors coming to your website every day, but you may not know if all these views are converting into sales or some other intended action. That’s where conversion rates come in handy.
Instagram is a social media channel designed for sharing photos and video. With over 800 million monthly users, Instagram is a great way to reach potential customers and promote brand awareness. So, what are some ways your small business could be utilizing Instagram? Keep reading to find out some...
