One of the most impactful changes entering the world of digital marketing is the widespread application of voice search. Voice search has taken the digital world to the next level, but what could this mean for marketing? First, you will need to learn the basics of voice search including its...
According to Forbes, nearly half of all businesses lack a clearly defined digital strategy. As a small business competing for your customers' attention, you simply can't afford to ignore the value of digital marketing and paid search.
An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...
When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.
Whether you're a new business owner or a well-established, thriving brand, customer reviews remain the lifeblood of your online sales and marketing efforts. Regardless of how well you advertise your products and services, word of mouth from your current customer base still holds an extremely high...
The millennial generation is one of the largest in history. While many people disagree about the exact age boundaries associated with the millennial generation, it is most often said that millennials are those born between 1981 and 1996. This means that there are around 75 million millennials today...
If you are a small business owner, you know how important it is to market your business on social media. You might also be contemplating whether or not you should be using Twitter to get the job done. Well, there are many hidden aspects that Twitter offers which will make marketing your business...
Ah, sweet summertime. While most of us enjoy it, it can be a trying time for small business owners. Customers can often be busy with things like vacations, home improvements and spending time with the kids. While customers are focused on other priorities, that can sometimes lead to a dip in...
Do you know what customers are saying about your brand online? If they're not already talking, are you encouraging them to do so? Decades ago, the success of a small business was dependent on word-of-mouth referrals. Today, however, online reviews are among the most powerful factors when it comes...
