For small businesses, Facebook advertising is a must-have. Facebook is now the number one local marketing channel, which is why advertising on the platform can help your business grow and succeed. In fact, Facebook has more than one billion active daily users, and the average user logs into...
Marketing plays a key role in the success of every business, large or small. The online nature of modern commerce, however, places small businesses – with limited marketing budgets – in competition with corporations backed by big money. Therefore, marketing is even more crucial for a small business...
Brand advocacy is one of the most powerful elements for growing a business. Whether through word of mouth, social media or online reviews, what a customer says about your product or service is oftentimes more effective than traditional business-led marketing methods. As a small business,...
Generating new leads – or people who are interested in a company’s product or service – can be challenging for even the savviest business owners. Leads are the life source of most businesses, so if they are generated consistently, they give small businesses the potential to grow their customer base...
Congratulations! You’ve gotten visitors to your website. But now what? If you’re not collecting any contact information from your website visitors, there is no way to generate new business from them. For this reason it is extremely important to focus on converting the visitors into leads for your...
Facebook advertising is a very effective way for small businesses to attract and retain customers. If you're new to the platform, this guide will teach you everything you need to know to successfully launch a Facebook ad campaign that will grow your business.
When it comes to spending money on marketing, many small businesses struggle because of past failed marketing efforts. Up until now, it hasn’t been possible to see data showing your business exactly which (if any) of your customers were a result of your marketing spending.
Advertising on Facebook is an extremely effective way to attract new customers to your small business. If you’re new to Facebook ads you will need to set up a Facebook Ads Manager account to get started. Follow our step-by-step guide (with pictures) to create your business' Facebook Ads Manager...
When deciding where to start your very own small business, many factors come into play. Business environment, cost of business, and availability of human resources are just a few of the factors to think about when figuring out where you want to set up shop. With a whole nation full of location...
