Motivation. Not everyone has it but it’s important to the success of any business. Knowing how to keep employees energized and excited is not only beneficial to the company, but also the employees themselves and the overall work environment. But, how do you motivate your team and keep them...
In a primarily digital world, voice search technology is taking everyone by storm. Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely began to see in 2015 and has been steadily rising ever since. In fact, half...
When running a small business, online reviews can be a valuable resource for your business’ growth. But every now and then you may receive a review that is less than perfect. While it’s easy to become discouraged or even angry at the sight of a bad review about your company, it’s important not to...
Facebook advertising is an excellent tool for businesses looking to generate more leads and convert more prospects. Facebook Advertising is structured in an easy-to-execute way where you can find pre-qualified prospects for your business. It only takes a few mouse clicks to set up, and once you...
In the information age, small businesses cannot afford to ignore what people post about them on the Internet. Most consumers today turn to online reviews before they can commit their hard earned money to buy any particular product or service. In fact, BJCBranding revealed that 97 percent of...
Facebook continues to be one of the best social networks for promoting a business. With more than 2.2 billion Facebook users as of 2017, it's safe to say the platform provides a wonderful opportunity for small businesses to engage with both current and future customers, and make a significant...
Email marketing is a valuable marketing tool for any small business. Even though technological advancements have given birth to platforms like social media marketing, emails are still relevant and should be a main source of communication for successful small business marketing.
Keeping customers interested in your small business can be easier said than done. In today’s business world, it’s become more common for companies to focus their energy on more than just attracting new customers. Now, small businesses must focus on retaining the customers they already have. Have no...
There is a new kid on the block known as marketing automation. It is a product that automates routine marketing tasks and makes targeting and capturing leads easier than ever. Marketing automation frees up time for you to focus on other important things, all while still running a successful...
