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Beat the Heat with These 4 Summer Marketing Tips

Ah, sweet summertime. While most of us enjoy it, it can be a trying time for small business owners. Customers can often be busy with things like vacations, home improvements and spending time with the kids. While customers are focused on other priorities, that can sometimes lead to a dip in...

4 Ways to Generate Online Reviews with Digital Marketing

Do you know what customers are saying about your brand online? If they're not already talking, are you encouraging them to do so? Decades ago, the success of a small business was dependent on word-of-mouth referrals. Today, however, online reviews are among the most powerful factors when it...

5 Ways Leaders Can Motivate Their Employees

Motivation. Not everyone has it but it’s important to the success of any business. Knowing how to keep employees energized and excited is not only beneficial to the company, but also the employees themselves and the overall work environment. But, how do you motivate your team and keep them...

Everything You Need to Know About Voice Search

In a primarily digital world, voice search technology is taking everyone by storm. Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely began to see in 2015 and has been steadily rising ever since. In fact, ...

The Right Way to Respond to Negative Reviews

When running a small business, online reviews can be a valuable resource for your business’ growth. But every now and then you may receive a review that is less than perfect. While it’s easy to become discouraged or even angry at the sight of a bad review about your company, it’s important not...

4 Must-Have Elements of a Successful Facebook Ad

Facebook advertising is an excellent tool for businesses looking to generate more leads and convert more prospects. Facebook Advertising is structured in an easy-to-execute way where you can find pre-qualified prospects for your business. It only takes a few mouse clicks to set up, and once you...

4 Customer Service Hacks for Getting More Five-Star Reviews

In the information age, small businesses cannot afford to ignore what people post about them on the Internet. Most consumers today turn to online reviews before they can commit their hard earned money to buy any particular product or service. In fact, BJCBranding revealed that 97 percent of...

7 Free Ways to Boost Business Using Facebook

Facebook continues to be one of the best social networks for promoting a business. With more than 2.2 billion Facebook users as of 2017, it's safe to say the platform provides a wonderful opportunity for small businesses to engage with both current and future customers, and make a significant...

Top 7 Emails Every Small Business Should Be Sending

Email marketing is a valuable marketing tool for any small business. Even though technological advancements have given birth to platforms like social media marketing, emails are still relevant and should be a main source of communication for successful small business marketing.