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All You Need to Know About Conversion Rates

Are your marketing and social media campaigns paying off for your small business? You may have tons of visitors coming to your website every day, but you may not know if all these views are converting into sales or some other intended action. That’s where conversion rates come in handy.

6 Ways Small Businesses Can Make the Most of Instagram

Instagram is a social media channel designed for sharing photos and video. With over 800 million monthly users, Instagram is a great way to reach potential customers and promote brand awareness. So, what are some ways your small business could be utilizing Instagram? Keep reading to find out...

How Voice Search is Impacting Small Business Marketing

One of the most impactful changes entering the world of digital marketing is the widespread application of voice search. Voice search has taken the digital world to the next level, but what could this mean for marketing? First, you will need to learn the basics of voice search including its...

6 Reasons to Use Dedicated Landing Pages for PPC Campaigns

According to Forbes, nearly half of all businesses lack a clearly defined digital strategy. As a small business competing for your customers' attention, you simply can't afford to ignore the value of digital marketing and paid search.

Small Business Tips to Boost Your Online Presence

An online presence is the combination of all of the identities you’ve created and interactions those identities have established online. It is like setting up a virtual version of your business. In this digital era, it’s important to have a strong online presence if you want your business to...

How to: Convert Leads with Landing Pages [Video]

When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.

Are Your Online Reviews Leaving Opportunities on the Table?

Whether you're a new business owner or a well-established, thriving brand, customer reviews remain the lifeblood of your online sales and marketing efforts. Regardless of how well you advertise your products and services, word of mouth from your current customer base still holds an extremely...

5 Proven Ways Small Businesses Can Attract Millennial Customers

The millennial generation is one of the largest in history. While many people disagree about the exact age boundaries associated with the millennial generation, it is most often said that millennials are those born between 1981 and 1996. This means that there are around 75 million millennials...

8 Hidden Ways Small Businesses Can Use Twitter

If you are a small business owner, you know how important it is to market your business on social media. You might also be contemplating whether or not you should be using Twitter to get the job done. Well, there are many hidden aspects that Twitter offers which will make marketing your business...