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How to: Convert Leads with Landing Pages [Video]

When it comes to converting your website visitors into leads, it’s easy to become concerned as to how and when you will start seeing results from your landing pages. You may even have some confusion about what landing pages are and how they can help grow your small business.

Are Your Online Reviews Leaving Opportunities on the Table?

Whether you're a new business owner or a well-established, thriving brand, customer reviews remain the lifeblood of your online sales and marketing efforts. Regardless of how well you advertise your products and services, word of mouth from your current customer base still holds an extremely...

5 Proven Ways Small Businesses Can Attract Millennial Customers

The millennial generation is one of the largest in history. While many people disagree about the exact age boundaries associated with the millennial generation, it is most often said that millennials are those born between 1981 and 1996. This means that there are around 75 million millennials...

8 Hidden Ways Small Businesses Can Use Twitter

If you are a small business owner, you know how important it is to market your business on social media. You might also be contemplating whether or not you should be using Twitter to get the job done. Well, there are many hidden aspects that Twitter offers which will make marketing your business...

Beat the Heat with These 4 Summer Marketing Tips

Ah, sweet summertime. While most of us enjoy it, it can be a trying time for small business owners. Customers can often be busy with things like vacations, home improvements and spending time with the kids. While customers are focused on other priorities, that can sometimes lead to a dip in...

4 Ways to Generate Online Reviews with Digital Marketing

Do you know what customers are saying about your brand online? If they're not already talking, are you encouraging them to do so? Decades ago, the success of a small business was dependent on word-of-mouth referrals. Today, however, online reviews are among the most powerful factors when it...

5 Ways Leaders Can Motivate Their Employees

Motivation. Not everyone has it but it’s important to the success of any business. Knowing how to keep employees energized and excited is not only beneficial to the company, but also the employees themselves and the overall work environment. But, how do you motivate your team and keep them...

Everything You Need to Know About Voice Search

In a primarily digital world, voice search technology is taking everyone by storm. Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely began to see in 2015 and has been steadily rising ever since. In fact, ...

The Right Way to Respond to Negative Reviews

When running a small business, online reviews can be a valuable resource for your business’ growth. But every now and then you may receive a review that is less than perfect. While it’s easy to become discouraged or even angry at the sight of a bad review about your company, it’s important not...