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Keys to Creating a Stress-Free Work Environment

I’m sure everyone has experienced a time when they walked into a room and felt tension so heavy they could cut it with a knife. In a business setting, that feeling is uncomfortable for both employees and for the customers who walk in. Creating a stress-free work environment could mean a lot more...

Drive Patient Satisfaction with your Front Office Staff

The front office staff at your dental practice has enormous potential to impact patient satisfaction. They are the first people your patients talk to when they walk into your practice and the last people they see when they walk out. Because of this, it is crucial that you focus on creating the...

How To: Automate Your Customers' Journey [Video]

One of the easiest and most efficient ways for a company to maintain relationships with their customers is through marketing automation. It takes the manual effort out of moving your leads through the customer journey and frees up time. By using marketing automation technology you can create...

How to Create a Successful Promotion That Will Drive New Leads

One of the top goals for small businesses today is driving sales. Many times though, business owners struggle with exactly how to reach this goal. One answer to this common problem is promotions. They can put your sales a step ahead with their extremely high potential for driving new leads.

Top 3 Ways Today's Patients Find Dental Practices

Technological advances have completely changed how people use the internet, and today’s patients are searching for your practice in ways that may not have existed when you first opened your doors. Because of this, potential patients are more educated, have more options and are more aware of...

Pre-Vacation Checklist for Small Business Owners

Let’s face it - as small business owners it can be difficult to take your mind off of your company. However, you sometimes need a break in order to continue having the same passion for the business.

Stay on Track this Summer with These Small Business Goals

As a small business owner, you know there are truly no days off. With that said, the sunshine and warm weather of the summer months can bring many distractions to a small business, its owner, employees and customers alike. For some businesses, the summer is a booming time, but for others, it’s...

4 Reasons Why Email Marketing is So Important for Small Business

While email may have been around for a while, its effectiveness for small business marketing has not wavered. In fact, email’s return on investment is proven to be huge. For every $1 you spend on email marketing, you can expect an average return of $38. This is because emails can be extremely...

How To: Grow Your Business with PPC Ads [Video]

With so many companies competing for ad space online, you may be asking yourself, “How will my small business stand out?” Although there are many approaches your company can take to scale your business, pay-per-click ads, also known as PPC, prove time and again to be a surefire way to acquire...