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7 Things Lawyers Need to Know About PPC Advertising

When it comes to digital marketing for the legal industry, pay-per-click advertising, or PPC, is a top channel for lead generation - and for good reasons.

But with so many law firms advertising via pay-per-click ads, it can sometimes be tough to make your firm stand out. To put it simply,...

How SEO Can Help Your Small Business Grow

The first step to search engine optimization (SEO) for your small business is to understand how major search engines view websites. Most search engines such as Google use a “crawler” that gathers information about all the content that is hosted on that particular search engine. This crawler...

6 Simple Things Successful People do Every Day

Successful people are celebrated for standing out and being unafraid to push boundaries. They are held in high esteem for creating their own opportunities and embracing challenges.

How To: Market Your New Practice Online [Video]

Marketing your new practice can be an exciting but overwhelming feeling. If you are eager to begin online marketing but don’t know where to start, consider using applications that are already accessible to you. This video will provide a few useful examples you may be more familiar with than you...

5 Strategies Guaranteed to Close the Sale Faster

Theoretically, learning how to close a sale may seem pretty simple. You show up, make a well-researched pitch and close. If you don’t close on the first try, you follow up until you get the deal signed. Easy enough, right? In reality, closing a sale is a bit more complicated. This is a hard fact...

Marketing Automation Metrics Your Small Business Needs to Measure

Marketing automation refers to the use of apps and software that execute marketing actions without manual effort. Automation is crucial for business scalability – empowering small businesses to focus on tasks that matter most and allowing automation to take over tasks like sending out emails,...

Keys to Creating a Stress-Free Work Environment

I’m sure everyone has experienced a time when they walked into a room and felt tension so heavy they could cut it with a knife. In a business setting, that feeling is uncomfortable for both employees and for the customers who walk in. Creating a stress-free work environment could mean a lot more...

Drive Patient Satisfaction With Your Front Office Staff

The front office staff at your dental practice has enormous potential to impact patient satisfaction. They are the first people your patients talk to when they walk into your practice and the last people they see when they walk out. Because of this, it is crucial that you focus on creating the...

How To: Automate Your Customers' Journey [Video]

One of the easiest and most efficient ways for a company to maintain relationships with their customers is through marketing automation. It takes the manual effort out of moving your leads through the customer journey and frees up time. By using marketing automation technology you can create...